I’ve come across with a few bloggers who wouldn’t allow other people to leave comments on their blog. There are others who think that comments (the quality ones) add more value to a blog post, and make the blog come alive. I’ve no doubts about the fact that blog commenting is a splendid way to attract traffic to your own site, get more backlinks and build professional relationships. Of course, there are several other benefits that blog commenting can bring.
Though there are many different techniques to build links, commenting on other people’s blogs is one of the most popular and useful.
Whether you’re already a blog commenter or planning to include blog commenting as part of your link building campaign, given below are ten really useful tips you can benefit from.
#1. Understand ‘Nofollow’ and ‘Dofollow’
A blog commenter should, first of all, be able to understand the difference between ‘nofollow’ and ‘dofollow’ tags. Many blogs use a ‘nofollow’ tag for the links that you include in your comment. There are many others that use ‘dofollow’ for links in comments. The ‘nofollow’ tag is used to tell search engines that the link will not be followed. That means including a link in your comment on a ‘nofollow’ blog won’t actually build you links.
Though you should primarily focus on leaving comments (and links) on ‘dofollow’ blogs, you should never completely ignore the ‘nofollow’ blogs. Leaving a few comments on ‘nofollow’ blogs makes your link building look natural to search engines. It adds variety to your backlinks.
#2. Focus on Relevance
The last few search algorithmic updates by Google have made it very clear that relevance is extremely vital to link building. Search engines will pay more attention to links that relate to your own niche. Therefore, you should always remember to comment on only niche-related blogs and avoid commenting on those that are off-topic or irrelevant.
#3. Share Tips
Adding more tips to a blog post via commenting is an excellent way of attracting other people’s attention and showcasing your skills. Once you’ve skimmed the entire post (and noticed the key points), you should add tips or recommendations that you think will be useful to other readers.
#4. Be the First to Comment
If you are the early bird, you will most likely catch the worms too. Once you have the list of blogs that you would want to comment on, you can also find out what time a blog post on a specific blog goes live. In case you are a subscriber to that blog, you’ll be notified as soon as a new blog post is published. The point is to leave a comment before anyone else does it. On the other hand, commenting on fresh posts has a higher approval rate as compared to comments left on old blog posts.
#5. Reply to Commenters
Don’t just post a new comment. Also try to reply to those comments that are already there. Responding to other people’s comments is also a great way to engage readers and build professional relationships.
#6. Avoid One-liners (or Flowery Words)
I’ve seen commenters who are so hurried that they would leave only a few words as a means of including links quickly. Using one-liners like ‘Thanks for this awesome post’ or ‘This post is brilliant’ doesn’t add any value. Make sure your comments are thoughtful and at least 3-4 lines in length.
#7. Address by Name
One good way to personalize your comment is to address the blogger or the guest-author by their real name. Rather than greeting with just ‘Hi’, you should say ‘Hi Nicholas’. Even if you’re replying to a commenter, you can start with their real name. It’s all about adding a personal touch to your comment.
#8. Also Comment on Less Popular Blogs
Don’t just leave comments on those blogs that are popular. The more comments a blog receives, the less chances it offers you to attract other people’s attention. That means it’s a good idea to find and comment on those quality blogs that get a small number of comments.
#9. Don’t Be Disrespectful
While commenting on blogs, you should always remember to treat the blogger or the author of a post with respect. Even if you spot some errors or mistakes in a blog post, you should point it out with respect. Attacking someone personally or professionally can quickly ruin your own reputation and the image of your brand.
#10. Be Consistent
Leaving only a couple of comments here and there doesn’t bring you many benefits. Whether you want to enhance the SEO of your site, drive more traffic, create buzz about your brand, build relationships with other professionals or prove your expertise to the industry, you should always be consistent in your blog commenting efforts.
Is commenting on blogs a part of your link building campaign? Please feel free to share your thoughts in the comment section below.