How to Split-test Your Blog to Maximize Conversion

split-test-blogImages, buttons, colors of anchor text, navigational structure – a blog is comprised of an array of design elements. Each of these elements has to play a significant role in orientating users on the blog for maximum conversion. Unless you have a non-profit website or blog, you will certainly want to discover whether the various elements of your website are well optimized to boost the revenue. That’s exactly where the significance of split-testing comes in. You can plan to run a split-test for your blog to design a better blog and ensure how effective each of its design elements is, in terms of compelling users to stay for a longer period, increasing their interaction, allowing them to sign-up for a newsletter and enabling them to make purchases.

Initially, most of the design work is a result of guesswork. Split-testing is the ideal way to find out whether the individual design elements of the site are really effective. Web designers should plan the split test soon after the launch of the website. The rate of conversion on a website can be immediately enhanced if the testing is done appropriately, taking each of the design elements into consideration.

Let us have a look at some of the most significant elements of a webpage that blog designers can choose to split-test for maximizing the rate of conversion. Continue reading

Applying for Adsense – How to Avoid Rejection

google-adsense
If you want to make money online you will need to sign up for Google’s advertising program Adsense. This is definitely not the only way to make money online but it is a proven earner and can add up quickly.

Advertisers bid against each other for keywords to have their ads displayed on relevant pages found by the search engine. Each time someone clicks on an ad, the advertiser is charged a fee by google. Google keeps most but passes on a percentage (undisclosed) to the owner of the site the ad was placed on. This is how you earn money from Google ads. The more competition a keyword has the higher it pays – but there is also more competition amongst publishers to host the ads. It is extremely difficult to get your page found on high paying topics due to the sheer volume of competing sites.
 

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Using Local (Map) Results to Your Advantage

local-listingsWhen your website appears in the local business results, you can benefit from a vast amount of traffic flowing to your website.

As a matter of fact, even the phone will literally be ringing off the hook since your phone number also appears in the local business results when someone types in your business name. This is the idea – you want customers to have easy access to your contact information and the way to accomplish this objective is through local business results.

Not only must you submit your listing to the local business results pages, but you also want to track that listing and adjust where necessary so that it remains current.

The three principal local business results which you need to connect your website to include:

  • Google — Google owns two-thirds of Internet traffic which makes Google the most important of these three
  • Yahoo — equally as important, but not quite as influential as Google
  • MSN/Bing — not quite as important as the first two but is likely to become a strong competitor in the future

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Things You Need to Know Before Creating a Landing Page

landing_pageA good design and call-to-action content are the essential ingredients of a well optimized landing page. But why do you design your landing page in a specific way? What is the purpose of creating that landing page content? Well, you create a landing page to achieve some specific goals. It is designed to address some specific needs of your target audience. Therefore, it is vital for web designers to have an idea about what genuine needs the landing page is going to address.

It is the duty of the campaign manager to convey this essential information to designers so that they create the page having the genuine needs in mind. Before designing a landing page, you should be well informed so as to facilitate the creation of the page for maximum conversion.

Here are the things that you should know before starting to create a landing page which is optimized for a higher rate of conversion. Continue reading

How to Optimize Your Site Images & Videos for SEO Benefits

Though website designers are not the right guys to optimize the textual content of a site for search engines, they can certainly optimize the images and videos for improving the SEO. In fact, if you use the key SEO tactics for optimizing the graphic elements of the website, you can attract more clients. So, if you design a website which has a lot of pictures and videos, you should remember to optimize them for increasing the overall search engine rankings of the website.

Given below are some key tips that you can use to do SEO for all the images and videos that a particular website contains. Try to incorporate these tactics into your website design for maximum benefits.

Choose the Best Quality Images (see why)

Good quality images do not only enhance the look of your website, they can also bring a number of SEO benefits. If a site uses great images, visitors will be compelled to stay on your site, which ultimately increases the time spent on a site. Many of the major search engines calculate the ‘time on site’ factor to find out whether a website really deserves a high search engine ranking.

In addition, if you website has images of superior quality, people would like to link to your website. This can ultimately generate a number of quality backlinks for your site, increasing the SEO rankings. Continue reading

How to Add a PayPal Plugin to a WordPress Website

PayPal Plugin for WordPress

paypalOne of the ways to add PayPal functionality to a WordPress website is by making use of a plugin. This method works best for multiple products. Download this plugin from wordpress.org http://wordpress.org/extend/plugins/wordpress-simple-paypal-shopping-cart/.

Next, install the plugin by navigating to “Plugins” in the left column of your WordPress menu. Upload the plugin by selecting the plugin from the location where you saved it on your computer. Click “Open” then “Install” and WordPress will install the plugin in a few seconds.

You should get a message informing you that the upload was successful. Activate the plugin and in your list of plugins, you should now have “WP Simple PayPal Shopping Cart”.

 

Next, navigate to “Settings” on the left hand menu and select the plugin you have just installed. This is where you configure your shopping cart. Enter your PayPal email address (the PayPal email address where you would like to receive payments). Also, take note of the “trigger text” under “Usage”. i.e., [wp_cart:PRODUCT-NAME:price:PRODUCT-PRICE:end] and [show_wp_shopping_cart]. You will need this text in the next stage. Scroll down and click “Update Options”.
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How to Evaluate the Effectiveness of Blog Designs

designBlog designs are created to effectively communicate with the target audience. The truth, however, is that not all the designs created by blog designers are ‘reactive’ or ‘responsive’. When your clients call you to design a blog , they are looking for a design which instantly catches the visitor’s attention and converts them quickly. That’s why you need to focus on the following key principles of blog design and effective approaches which can help you make sophisticated design decisions. To maximize conversion, you should know how to evaluate whether you have created a truly effective (reactive) blog design for your client.

Given below are some of the most important aspects you can focus on to ensure a highly effective design is delivered from your arsenal.

Does it Instantly Attract Users’ Attention?
Regardless of the type or purpose of a website, the focus is always placed on conveying a specific message to the target audience. But to convey that message, you first need to grab the attention of visitors. Your blog visitors will just spend a couple of seconds to decide whether they would stay or find another alternative. Therefore, it’s crucial to ensure your design is as effective as to grab the user’s attention in a few seconds. Continue reading

Creating User Interface with Design Patterns Libraries

user-interfaceHave you ever been to a design pattern library? Well, there are multiple design pattern libraries on the internet for the design and development community to visit. A design pattern library helps designers find effective solutions to problems they may face while designing a website that enhances user experience. Most of the time, designers and developers are required to work under strict deadlines for completing specific projects. To complete a project within the given timeframe, availability of essential resources is vital. That’s exactly where the necessity of design pattern libraries comes in.

What is a Good Design?

When it comes to creating a powerful user interface, you need to understand what design can be termed as a ‘good design’. It is only when you get the complete idea of a good design that you’ll be able to create user interfaces that enhance the experience of users. A good website design is actually a design that has the potential to ‘attract’, ‘astonish’ and ‘convert’. Continue reading

Usability of WordPress Sites for Mobile browsing

 mobile-friendlyWordPress is one of the most popular blogging and website hosts on the internet. Millions of people use it every day to manage their web presence for personal or professional reasons. For example, it is often paired with web hosting solutions to create personalized blogs reflecting people’s interests on a daily basis.

Similarly, mobile browsing has become extremely popular in recent years due to the rise of compact devices that can access the internet such as smartphones and tablets. However, due to the limited screen sizes and resolutions of such devices, if they are used to visit sites that have not been optimized for mobile browsing, navigating through such sites can be a difficult and often times frustrating experience.

This article will discuss a number of plugins and addons that can be used to optimize the usability of WordPress sites for mobile browsing. Continue reading