Use Google’s Advanced Search Operators to Assess Your Target Searches
This is part of a training module from SEO Ibiza ‘s basic SEO Training course designed to explain how to use Google’s advanced Search Operators to fairly accurately assess the level of SERP competitivity of a particular phrase or keyword prior to attempting to target it with a website or hub.
But even if you are not a webmaster or SEO, using these techniques can potentially save you wasting your time chasing keywords that are too difficult, and hopefully identify areas where you could establish a presence fairly easily.
The hub is also a response to Peter Hoggan’s well written but ultimately flawed hub of a similar name to this one, which shows a perfectly valid (although quite unusual example for special “Ibiza” reasons we’ll explain later on) as to why reliance on just one of the metrics might not always give a totally accurate picture, especially in extremely low (zero) competition searches.
But as in all SEO, decisions can rarely be made from one metric alone so this hub will explain how using all three operators combined gives a more definitive picture, and finally we will put our money where the mouth is and demonstrate the principle in action.