Content Placement and optimization

content-developmentThere are only two web spaces where you would want to publish your content: your own blog or other blogs– most commonly termed as “guest posts”. Posting your content on either web places depends on your preference.

If you’re confident enough with your content, then you can post it on your blog (there’s no specific formula for this). On the other side, if you want to place your content on other blogs, there are a few questions that you need to ask to yourself:

  • Does my target audience visit the website?
  • Do they have a reputable name in the market?
  • Do they have high Domain Authority (DA)?
  • Will I be able to attract traffic and make them my regular readers?

Answering these questions can help you identify the right website or blog to place your content on. Link prospecting is finding relevant, targeted and high quality web places where links can possibly be acquired, i.e. blogs, forums and social profiles.

The aim of link prospecting is to find specific link targets based on the link building technique that you want to pursue. So if you want to do guest blogging, your specific link targets are blogs that accept guest contributions (most commonly termed as “guest posts”). While prospecting for links, one should know the quality of links that he’s looking for. This will make the process of link prospecting swift, given that he is able to quickly assess the value of the link right as he spots the link targets.

For a quick recap, the following are the three things that you should consider when link prospecting:

  • Link Building Tactic
  • Niche/Industry
  • Quality of links

The Action Plan
For instance, you have the following link building tactics:

  • Guest blogging
  • Resource page link building
  • Infographic link building

For the purpose of this example, I have chosen the weight loss niche. You can list down a detailed summary of what you should actually be looking for in a link target based on the link building tactic that you’re pursuing (See the examples below).

1. Guest blogging – Find “weight loss” blogs that have the following
characteristics:
A. Have Domain Authority (DA) 30+.
B. Accept guest blog contribution.
C. Have decent number of social shares (e.g. 50+ Twitter shares for every blog post).
D. Have at least 5 comments in their recent blog posts.

2. Resource page link building – Find “weight loss” resource pages
that have the following characteristics:
A. Have Page Authority of at least 30.
B. Lists down the same type of content that you have (e.g.
PDF files).
C. Must be relevant to the health industry or have sections
discussing “weight loss” topics.
D. Have unique linking root domains of at least 100.

3. Infographic Link Building – Find “weight loss” blogs that have a history of publishing health-related infographics and have the following characteristics:
A. Have Domain Authority of at least 30.
B. Have published “weight loss” infographics in the past (first
priority) and/or have published health-related infographics
(second priority).
C. Have a decent number of social shares for the infographic
(at least 50).

Now when you’re done with the summary of the link building tactic, the niche/industry you should be working on and the quality of link targets you’re looking for, it’s time to create your own link building queries.

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