Picking a Perfect Niche is Always Difficult..
Because it’s really important.
When you’re first learning about niche marketing, it’s easy to become overwhelmed with all the articles, forums, free reports and all the blog posts you’ll find on this topic on the Internet. It may seem that niche marketing is an endlessly complicated maze of steps, re-steps, and mis-steps that may take you months to take you where you want to go. You can be bombarded with so much information that you actually become paralyzed with it, and find yourself doing nothing .
This is known as information overload, and it’s entirely normal when presented with this volume of information. As anyone who has attempted online marketing will agree, there is no shortage of information available to you. Your biggest challenge is to wade through all of the documents to find what will work for you and what won’t .
The best thing to do is to take note of the things that make sense to you. Not every niche marketing technique will work for every person. Not every tip will make sense to you or feel right. Take notes as you read. Highlight the steps you want to take and the steps you think will work for you personally.Here is a step-by-step process that will guide you to choose the best niche for your blog, and all you need to do is follow it .
So, what is Niche or a “niche blog”?
Talking of niches, there are a whole lot of niches which you can use to earn money on the internet. Before we proceed any further, let us understand what exactly a “niche” is .
A niche (pronounced “nitch”or “neesh”) is commonly defined as a position suited for the person occupying it. In the context of blogging, a niche can be defined as a topic aimed at a specialist group or market .
A niche blog is a blog, which caters to the interest of a specialized group of audience or readers. This group of people is looking for and seeking information related to their particular field of interest .
Characteristics of a Niche Blog
How you can identify that a blog is a niche blog. In other words, let us have a look at the primary characteristics of a niche blog. The main characteristics of a niche blog are as follows :
- Focused Topic: The blog will be centered on a particular topic or a central theme.
- Focused Audience: The blog will have a focused readership. The readership of successful niche blogs tends to be captive. The readers keep returning to the blog to learn and read more. The readers of niche blogs keep up with the blog by subscribing to the RSS feeds or the e-mail alerts.
- Useful and Valuable Content: A successful niche blog will invariably offer highly valuable and useful content to its readers. The content is substantially original. The readers and subscribers therefore, place a premium on the blog, and value it highly.
- Relevant and Unique Content: This is almost a corollary of the above point. The content of the blog is highly relevant to what its audience seek. It is also unique, that is, the information on the blog is not easily available on the internet. Unique content also means that it can just provide a different or fresh perspective on a common topic.
- Traffic: A successful blog will get a good amount of traffic on the internet. This means that it will have a healthy number of new and returning visitors to the blog site. Though the amount of traffic will widely vary from one niche to another, even smaller niches get a reasonable amount of traffic.
How To Choose The Perfect Niche
When “All of the Good Ideas are Already Taken”
Notice, this is not choose or find a topic. A topic can be broad like baseball, cooking, or politics. A niche, on the other hand, is a subset of that broad topic. With the broad topic of baseball, a niche topic might be Countdown to the World Series or Coaching Youth Baseball. For cooking we might use Cajun Recipes or Homemade Candy Recipes. For politics we might use Congress Weekly Roll Call or Conservative Congress Profiles.
Narrowing down a niche is necessary if you want to earn money from blogging. However, if money is not in your interest from blogging then more general topics can be used. For instance, if you’re a local city councilman and want to start a blog, then its name recognition you are after and monetizing the blog shouldn’t even be considered. However, providing information on how to legally donate money for a campaign fund is acceptable.
Here are four simple and common steps to find and choose the best niche for your blog . Read each one carefully before you begin.
Step One – Brainstorming
Picking the perfect niche is perhaps the hardest – but most important – part of creating your profitable niche blog. You could spend months researching the right targeted topic, but if you complete this first step you will be able to narrow down options considerably.
In this step, you will create two lists:
1. Things you Love
2. Things you Know
This is strictly brainstorming so write down whatever pops into your head.
When you have completed your lists, you will most likely find that some topics are on both lists. For each of these topics ask yourself the following questions:
1. Will you get tired of writing about this subject?
Do you have sufficient interest and passion in the topic? The readers are intelligent enough to see and judge if the writer has sufficient interest in the topic that he/she is writing about. If you are passionate about the topic, it shows in your writing.
2. Is there enough material on this topic to write about it for a long time?
Will you be able to supply a healthy stream of fresh, original, unique and relevant content for a long, long time? Will you be able to do it on your own, or can you catch hold of someone to do it well for you?
3. Do people care about this topic?
Do you have anything new and fresh to say on the topic? Is there something that the current competition is neglecting that you can talk about?
The more niche blogs you create, the better you will become at knowing which questions to ask and finding strong niches to target, but these questions should get you off to a good start.
When you have narrowed your choices down to two or three niches, you are ready to go on to Step Two.
Step Two: Right Keyword – Competition And Popularity
- What is the trend regarding the niche?
- Is the interest level in the niche growing, or is the interest level declining?
- Is the niche seasonal, so that the interest level spikes during some time, while it remains low for the rest of the period? What is the competition that you are likely to face in the niche, at present and in the near, foreseeable future?
- Are your competitors established giants in the field, with many years of presence on the internet?
- What’s the Competition Neglecting?
Once you’ve accumulated the information necessary, choose a broad topic and then use the same information to narrow it down to a sub-niche. A sub-niche is a smaller segment of the online market. With so many niche blogs out there, the smaller your target, the better chance you have of scoring big. There is, of course, a fine line between targeted and too small.
For instance, don’t start up a blog about a certain brand of contact lenses; the chances of getting either traffic or sales are very slim or career advice is a very popular subject, but there are a lot of websites in this very field. This means more competition. But you may chose to blog about a very specialized sub-niche in this area, for example, writing resumes for IT experts. The more specialized a sub-niche, the more will be your chances to see any success in your blogging venture. Use Google, Wikipedia, amazon, clickbank etc search results to get the best idea for appropriate and profitable sub-niche
Step Four : Monetization
Lastly, but obviously, not the least, can the niche be successfully monetized, whether from advertisements, affiliate programs or through a contextual ads? There are as many ways to do it as there are dollars to be made. From affiliate marketing to private advertising, you have a huge array of choices when it comes to monetizing your blog.
Advantages of Niche Blogging
It only takes a little bit of effort to completely simplify niche marketing. The time you spend simplifying things now will pay off greatly in the future. Once you’ve got a streamlined system set up, you can sit back and let your hard work bring you the rewards you deserve. While your niche marketing systems will always need tweaking and maintenance, you can realistically get to the point where your campaigns don’t require your attention every minute of the day to work for you.
The following points explain the advantages of niche blogging:
- Committed Readers: The niche blogs usually enjoy a committed readership. These readers keep coming back looking for more content and information.
- High Credibility for the Author/Blogger: If the content of the blog is relevant and unique, niche blogging can quickly elevate the author of the blog to the status of an “expert”.
- Search Engines Love Niche Blogs: If the content of the blog is unique, fresh and tightly centered around the principal topic, search engines give it a high priority. There is a greater possibility of ranking in the top 10 or 20 results for the keywords, especially if sufficient numbers of searches are made for the related keywords.
- SEO Friendly: SEO stands for search engine optimization. Niche blogs can be easily optimized for search engines. This is due to the blog being focused around a highly related set of keywords, unique and fresh content, good quality and quantity of relevant backlinks and targeted readership.
- Advertiser Interest: If the niche blog becomes successful in getting a critical mass of readership, it is much easier to attract paying advertisers. Therefore, it easier to monetize a niche blog more profitably.
Finally, a Word of Caution!
As already mentioned above, the success with a niche will depend on many factors, such as the total interest in the niche (what is the monthly search volume for that niche), the total number of websites and blogs that are already serving in that niche, and whether that niche can be monetized at all.
While choosing the right and the best niche to create a blog, keep all the characteristics, pros and cons of niche blogging, and the criteria for choosing the right niche in your mind. It is also absolutely important to maintain a right balance between your passion for the topic and its profitability.