Doorway pages- What to know and what to do ?
When was last you encountered a doorway or jump pages in search results? Although this doesn’t often happen, Google now to rethink and suggest about doorway pages again and also a new penalty for this.
The doorway page usually has hidden text which causes a page to load via a specific keyword or phrase. Typically, they are programmed with a fast meta refresh or a redirect that brings the user to a page that the site wants the user to visit.
The problem and illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. Inherently, this is false since individual pages are rarely relevant for a wide range of keywords. More sinister, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages draw off the link reputation of a site and route it to the SEO and its other clients, which may include sites with unpleasant or prohibited content.
Google lists Doorway pages that are red flags . . .
AND ADVISES YOU TRUST YOUR GUT AND END ANY BUSINESS DEALINGS IF THE SEO:
- has shadow domains for specific page promotion
- has doorway pages, jump pages, entry pages or a bridge pages
- won’t delineate between actual search results and ads that appear on search results
- Specific keyword or key-phrase based pages that made only for affiliate or advertisement or traffic & sending users to specific page
- Service area webpages that don’t have any unique content.
- gets traffic from “fake” pages
- Local directory, blogs or sites with geo-SERPs that is containing or targeting same pages.
- Franchise businesses – who have all of above issues – particularly micro-sites for for service promotion in every location
Mobile-friendly Blog – Google new search update
Google recently announced another update that for ranking the mobile based web or blog search results.
From April 21, 2015 Google ranks the mobile friendly web web to better search results and also refresh algorithm and a new guide for websites or blogs that are using better mobile apps for better mobile browsing user experience.
So whats your doing now as a blogger ?
What is a blogger’s most valuable resource? No, it’s not WordPress. It’s not any fancy word processor or other writing program, either. It’s not Twitter, and it’s certainly not Facebook. No, a blogger’s most valuable resource is an audience. Without an attentive audience our blogging is without purpose. Successful bloggers make every effort to capture and captivate an audience. That means thinking and acting like those readers.
Blog readers come from all walks of life, and different types of readers frequent different types of blogs. Yet there is one aspect that connects many, if not most, blog readers, no matter the type of blog they read. They are most likely smartphone users. Not only do they use a smartphone regularly, but they also use it to read blogs. That is a blogging factor that too many do not take into consideration.
Smartphone as a Blogging Tool
The good news is that many, if not most, bloggers are already smartphone users. As a group they tend to be ahead of the technology curve, and so have been using them for many years now. Many of them have found much use from these mobile devices. A smartphone can be a wonderful tool for blogging itself.
The two major blogging platforms, WordPress and Blogger, have smartphone apps. Bloggers can use these apps to update and manage their blogs no matter their current location. This comes in handy for fixing typos, moderating comments, and other routine tasks. If they so choose, bloggers can also use a smartphone to compose entire posts, though most will choose not to do so; typing a full 500-word post on a virtual keyboard doesn’t sound too comfortable.
To use a smartphone as a tool for blogging might be a good use, but it is not the best use. Bloggers can get so much more out of their mobile phone usage.
How can bloggers prepare their blogs for smartphone users after Google update?
- Ensure that the blog can be read well on a number of mobile browsers. These include Safari for iPhone and the Chrome browser for Android.
- Shift ads around. Mobile advertising might be a blogger’s primary income, but it shouldn’t come at the expense of reader experience. Make sure smartphone users aren’t inundated with ads.
- Use a mobile website plugin. Reading experiences can vary among mobile devices, but a mobile website will look the same on every device. It might not be pretty, but it will be readable.
- Create smartphone apps. When readers browse to your site, they might not stay long. But if they download and use your smartphone apps, you have their attention captured.
- Check with Google – Check your blog is mobile friendly or not from here
Bloggers can ensure their sites remain friendly for mobile devices by constantly checking them. This means visiting from multiple mobile devices, including tablets. I make sure to check all of my sites not only from my Samsung Android and my iPad, but also from a friends’ iPhones, both the 5 and the 6. You might have to borrow one from a friend, but it will prove worth the hassle. Doing this will ensure that people who read your blog from a smartphone will have a perfect experience.
Performing Tasks with Smartphone Apps
There was at time when blogging was relatively simple. Bloggers picked simple templates and focused on writing. These days bloggers must wear many hats. They need to conduct plenty of research in their niches to ensure they’re creating relevant, unique content. They need to employ marketing tactics to help them stand out. They need to use search engine optimization methods to rank better organically in the search engines. Not only do they need to perform these tasks, but they need to track them. Almost all of those can be done on a smartphone.
While bloggers can perform these tasks from the comfort of their own homes, they can also conduct this research while they are away. Think about all the times you’re just standing around waiting. Many people will pull out a smartphone and play on Twitter or Facebook. But that’s not productive — unless it’s in a blog marketing effort. A smart blogger will use this opportunity to interact with blog readers on Twitter. And there’s so much more.
Bloggers need to check stats, but they didn’t check compulsively. Smart bloggers download the Google Analytic app and check their stats while they have nothing else to do. Smart bloggers check their own smartphone apps to make sure that they’re running well. Smart bloggers perform basic marketing on their smartphones. Smart bloggers write down creative writing ideas, so that they are ready to write the next time they sit down at their computers.
There is still a view, though outdated, that a smartphone is just a toy. This couldn’t be further from the truth and after Google new update gives the mobile for bloggers into a new dimension. The modern smartphone is a sophisticated mobile device that can provide valuable services to anyone — though particularly to bloggers. They can become more in tune with an audience if they merely think and act like that audience. A smartphone provides an apparatus to do that. Yes, they might be expensive, but now Google worth the cost for an ambitious blogger.
Please feel free to share your opinions. The comment section is all yours.