How to Evaluate the Effectiveness of Blog Designs

designBlog designs are created to effectively communicate with the target audience. The truth, however, is that not all the designs created by blog designers are ‘reactive’ or ‘responsive’. When your clients call you to design a blog , they are looking for a design which instantly catches the visitor’s attention and converts them quickly. That’s why you need to focus on the following key principles of blog design and effective approaches which can help you make sophisticated design decisions. To maximize conversion, you should know how to evaluate whether you have created a truly effective (reactive) blog design for your client.

Given below are some of the most important aspects you can focus on to ensure a highly effective design is delivered from your arsenal.

Does it Instantly Attract Users’ Attention?
Regardless of the type or purpose of a website, the focus is always placed on conveying a specific message to the target audience. But to convey that message, you first need to grab the attention of visitors. Your blog visitors will just spend a couple of seconds to decide whether they would stay or find another alternative. Therefore, it’s crucial to ensure your design is as effective as to grab the user’s attention in a few seconds.

Evaluation: To evaluate whether your website is actually designed to immediately capture the user’s attention, you need to look into your analytics and check out the bounce rate.

Does it Let Users Interact?
The next step towards evaluating the effectiveness of your design is to find out whether the website helps users to interact and engage. A higher degree of engagement means the information presented on your website is highly valuable to your visitors.

Evaluation: Log into your website analytics and check out the ‘time on site’ date for your blog .

Does it Compel Users to Take Action?
If a website is effectively designed, it earns the visitor’s trust and compels them to take action. Now these actions may vary from one website to another. Depending on the call-to-action you provide through the content of your website, you can have users to take some specific action like signing up or purchasing a product.

Evaluation: Look into the analytics of your blog and track the click-through or call-to-action clicks.

Does it Satisfy Users?
You thought you put up a great blog with some really valuable information for visitors to benefit from. But does your blog design provide the level of satisfaction your users are looking for?

Evaluation: You can evaluate the satisfaction level of your blog by reviewing the completed goals data (goal 1, goal 2, goal 3 etc) into your analytics.

An effective blog design is that which conveys the intended message to its target audience in a few seconds, hooks visitors, allows them to interact with the blog and compels them to complete some action. If you are able to achieve this, you can certainly design a highly converting website.

If you have some more tips on evaluating how effective a blog design is, you are welcome to share them in the comments section below.

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