Since nothing can beat great content, there remains a high demand for quality blog or content writers. In the initial stage of blogging, you may decide to write all the content on your own. However, as your blog audience grows (and additional tasks leave you little time for content creation), you’ll always feel the need to hire one or more blog writers. The biggest benefit of hiring blog or content writers is that it helps you feature a variety of professionally written and well-researched content on your blog, on a regular basis.
However, hiring a blog writer requires some careful attention. Making any mistake in this regard will not only ruin the reputation of your blog, but it can also harm your business. Regardless of the type of website or blog you run, you should find writers who fulfill your individual content requirements.
Think About Your Blog Writing Goals
Yes, this is the first thing you’ve got to think about. Blog writing is not about cranking out a couple of paragraphs or posts one after another. The sad part of the story is that most of online writers do not work according to a specific strategy. It’s only when you are clear about your blog writing goals that you’ll be able to find (and hire) writers that can live up to the expectations of your target audience.
Whether you’ve a personal blog or a business blog, you need to carefully think about the goals that you want to achieve via blog writing. You may want to generate more leads online. You may want to promote affiliate products. You may want to build online traffic, and divert it to your company website. You may also want to build up an online community. These requirements may vary from one blog to another.
When you are completely aware of your blog writing goals, you can also ask freelance writers the right type of interview questions to make the best selection. Whatever goals you may have, you should always hire those writers whose skills fit in with your specific requirements. Most importantly, the blog writer or the online copywriter that you decide to hire should understand your blogging goals as well as be comfortable with the theme (subject) of your blog.
Qualities & Skills You Should Look for in a Blog Writer
Hiring a blog writer is an important decision. Before you actually make up your mind to hire someone for content writing, you should make sure they possess the qualities that make up a great blog writer.
Here are the qualities you should look for –
- Research skills
- Expressive communication
- Attention to Detail
- Marketing instinct
- Understanding of SEO
- Industry knowledge
- Timely delivery of content
As soon as you put an online ad for hiring blog writers, you’ll receive plenty of job applications. That’s why, it becomes a big challenge to identify the good from the bad. By focusing on these qualities, you’ll be able to hire some of the best talents from the online content writing or copywriting industry.
Where to Find Writers for Your Blog
Now that you know what your blog writing goals are and what qualities you should actually look for, it’s time to go to those places where you can find talented online/ freelance writers. Given below are some of the key places you can visit for hiring blog writers.
- Job boards [Elance, Craigslist, Problogger, etc]
- Online Forums [Digitalpoint, Warriorforum, Webmaster Forums etc]
- Bloggers in your niche
Job boards, particularly those that cater to bloggers, are one of the best places for finding top quality online writers. Visiting online forums is also an excellent idea to find blog writers of your choice. In fact, participating at online forums can also open your eyes to many potential blogs (and bloggers) in your niche. Announcing the hiring requirement on your own blog is also a surefire way of finding freelance writers that have a good understanding of your niche.
How Much You Should Pay
I can tell you that there are writers who will charge as little as $5 per article or blog post. Though you should keep your budgetary requirements in mind, it’s also important to hire good writers so that you don’t ruin the quality of your blog in any way. Blog writing charges may range between $5 and $40 per post. The exact rate will vary depending on the niche, experience of the writer, quality of article and the word count.
In any case, you should always remember to treat your writers with respect and get them paid on time. Remember, it’s these writers who can help you attract more traffic and generate more revenue from your blog. Just make sure you hire the right people.
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