Though website designers are not the right guys to optimize the textual content of a site for search engines, they can certainly optimize the images and videos for improving the SEO. In fact, if you use the key SEO tactics for optimizing the graphic elements of the website, you can attract more clients. So, if you design a website which has a lot of pictures and videos, you should remember to optimize them for increasing the overall search engine rankings of the website.
Given below are some key tips that you can use to do SEO for all the images and videos that a particular website contains. Try to incorporate these tactics into your website design for maximum benefits.
Choose the Best Quality Images (see why)
Good quality images do not only enhance the look of your website, they can also bring a number of SEO benefits. If a site uses great images, visitors will be compelled to stay on your site, which ultimately increases the time spent on a site. Many of the major search engines calculate the ‘time on site’ factor to find out whether a website really deserves a high search engine ranking.
In addition, if you website has images of superior quality, people would like to link to your website. This can ultimately generate a number of quality backlinks for your site, increasing the SEO rankings.
Add Relevant Keywords to Images (don’t overdo it)
Many times, clients would use original images for their website. While your clients may send you a set of quality images, they may not have idea about naming them appropriately to make them keyword rich. The filenames for images captured through digital cameras will be something like DS111203.JGP, which doesn’t contain keywords. Depending on the requirements of the site and the content where it is placed, web designers can use relevant keywords to improve the SEO.
Optimize the Image Alt Attribute (keep it short)
Apart from naming the image files including keywords, designers should also remember to include industry-related keywords in the alt attribute. Major search engines like Google and Bing index the alt text for images as well. If there alt attributes for images used are keyword rich, it can enhance the overall SEO of the website.
A Word of Advice: Whether you are including keywords to name the image files or in the alt text, always make it short and descriptive. Overdoing the same may get your website penalized by search engines.
SEO for Videos
Similarly, designers can make the videos keyword-rich. Try to include the most relevant keywords while naming the videos used on the website. In addition, the tag part and the title of the video can also be used to enhance the SEO for the website.
Use a Video Sitemap to Improve SEO (make the spiders happy)
Apart from making your site video friendly name, title and tag keyword rich, you can also create a sitemap for all the videos. Search engines will love to crawl through the video sitemap. This can also bring you good SEO benefits and enhance the keyword ranking of your website in search engines.
So, don’t forget to optimize a website’s images and videos for better search engine rankings. Use the above mentioned tips to enhance the overall SEO of your website. In any case, don’t indulge in overdoing it, as it is a bad SEO practice.