How to Split-test Your Blog to Maximize Conversion

split-test-blogImages, buttons, colors of anchor text, navigational structure – a blog is comprised of an array of design elements. Each of these elements has to play a significant role in orientating users on the blog for maximum conversion. Unless you have a non-profit website or blog, you will certainly want to discover whether the various elements of your website are well optimized to boost the revenue. That’s exactly where the significance of split-testing comes in. You can plan to run a split-test for your blog to design a better blog and ensure how effective each of its design elements is, in terms of compelling users to stay for a longer period, increasing their interaction, allowing them to sign-up for a newsletter and enabling them to make purchases.

Initially, most of the design work is a result of guesswork. Split-testing is the ideal way to find out whether the individual design elements of the site are really effective. Web designers should plan the split test soon after the launch of the website. The rate of conversion on a website can be immediately enhanced if the testing is done appropriately, taking each of the design elements into consideration.

Let us have a look at some of the most significant elements of a webpage that blog designers can choose to split-test for maximizing the rate of conversion.

Color of Buttons
Different button colors have different rates of being clicked by the user. If you want a blog with a maximized rate of conversion, you certainly need to have call-to-action buttons that attract most number of clicks. For example, you can test your ‘submit button’ for different colors to find out which color gives you the maximum rate of conversion. Depending on the background color of the website, the designer may want to create buttons of different colors. But it’s really important to know whether those buttons on your blog are really designed to convert more.

Once you have done with the split-testing the buttons, you can appropriately optimize them for maximum conversion. [Orange-color ‘submit’ buttons have been tested to generate the most number of clicks by visitors.]

Background Color of Website
If your blog caters to a niche market, it is essential to run a split test for selecting the most targeted background color for your blog . Every single color creates it own unique psychological effect on the user. If you want to maximize the conversion rate, you require split-testing the background color of your blog to use the one which is in tune with your niche market.

Undoubtedly, images have to play a crucial role in converting visitors. Depending on your niche industry requirements, your website should contain images that increase conversion. Many blog s have a higher conversion rate even when they use no images at all. That’s why it’s important to discover what works best for your blog .

Color of Anchor Text
When it’s about testing your blog for maximizing conversion, the color of anchor text has a vital role to play. Usually, the anchor text is blue in color as you’ll notice on most of the websites on the World Wide Web. A confusing anchor text color can badly affect the conversion rate for your blog . So, always remember to split-test the color of anchor text and optimize it for better results.

Headings & Subheadings
Even when everything else on the website is appropriately optimized, the headings or the headlines can make or break your chances of getting more conversions. To stay ahead of your competition, you should split-test the headlines of your blog pages for making them well targeted at your niche industry. In many cases of split-testing, it has bee noted that the conversion rate was boosted as soon as the headings were optimized.

Navigational Structure
The ease of navigation orientates users on your blog . A n easy-to-use navigational structure will always work to maximize the rate of conversion on a website. Both the primary and the secondary navigation should be structured and highlighted in a way that gives visitors browsing comfort. An optimized navigational structure helps to convert more.

If you want to boost the revenue from your blog , a split-testing is the way to go. One essential criterion for running this test is that your blog should have an established flow of traffic. If your blog does not receive adequate amount of traffic, split-testing will be meaningless.

[Tip: If you are ready to run a split-test, you can set it up with the free-for-all Google Website Optimizer. Using this robust blog testing platform helps you identify which variations of the tested elements are the most effective in your case.]

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