Explaining how to write a blog has turned out to be a lot more complicated than I first anticipated. Without knowing what your goals are for your blog I have to anticipate that your goals are similar to mine, which may be way off base. So I plan on writing a series of articles that will point you in the right direction not matter what type of website you want to build. This post will be a primer for how to write a blog and how to get started laying out your writing plans.
Before getting in to – how to write blog posts we should know the difference between article and blogsposts- Whether you are writing a blog or an article, both involve meaningful content, but is the content intended to be meaningful to you and about you, or for your reading audience in particular?
A blog and an article are two separate vehicles to frame content. An article involves more time to generate than a day’s posting of events into a personal blog. If you are an assigned writer, however, for a company or media source based blog, it obviously requires more time, effort and thought because there is focus involved in marketing a service or product. If you want to attract readership for a much longer time frame, then it’s beneficial to write an article about a person, place or thing (these represent your “products” essentially) and work on your own personal writing style which will essentially market your writing product.
Writing An Article
An article is more formal than a personal blog. An article has requisites including a plan or outline, possibly research, proper grammar and sentence structure, and appropriate editing. Articles should have more stringent requirements. Based on an article’s content, it will be apparent to readers a lot of research was involved and such research lends to credibility. If a reader questions credibility, this is not a bad thing if it’s performed productively because we, as readers, should question everything. For example, when watching the news, watch several stations to develop a more informed viewpoint.
Articles should also be error free and if it’s a great article, the chances of readers being attracted to the site(s) containing the article may be increased. It might be visited several times a month for a very long time or 100 times in one day. The writing styles practiced by more disciplined writers are evidenced in articles as opposed to certain types of blogging. An article might contain a lot of details, information and researched facts about any one person, place or thing with a good use of language that seems to flow throughout. Writers and readers alike do not necessarily have that same expectation with personal blogging.
With an article, the reader is exposed to more organization of the content and more specific rules or writing, grammar, and those things learned in writing or journalism classes are displayed. Believability is another aspect here because of the way the content is framed and the manner in which language is pulled in and out of such content. Readers might rely more on the facts discussed in an article that might be backed up with a reference source or a quote.
There are more expected standards to comply with in an article plus the fact it is usually accompanied by a good strong title to attract a reader’s attention. A blog doesn’t need a title unless the writer wants to include one, but even if that’s the case, it could just be something simple like, “How my day went again!” And that’s just an example and not intended to badmouth blogging because the content that could follow that type of title might actually be quite funny.
A personal blog is not formal and is displayed as though the writer is talking to a reader without immediate concern about perfect grammar or some structural plan. It can be a discourse on any subject, but it does not have to follow any nature of professionalism. Almost anyone who writes can present content in a blog.
Blogs have become very popular as is evidenced by the fact they are everywhere on the web now, including company sites which might have a page for a blog. Where companies or firms included a blog format on their website, it might be so well-constructed that if it is topic specific, a reader could digest it as though it reads like an article.
An individual who has a blogging site might come home from work one evening and feel compelled to hop on their laptop to tell all of his or her fans what a great or crummy day just occurred. That type of self-expression, for example, is blog related. Once communicated, the fact it was communicated might be helpful in some manner to the blog writer. It’s like having someone to talk to. Once the writer has shared an expression, the urgency to share that expression is immediately satisfied. It fulfills a need or want, and may not be related to fulfilling a passion related to writing itself.
If you come across a blog on a site that is commercially based from its onset, there will be postings performed routinely. On these types of blogs, especially those found on news media sites like The Huffington Post, there may be more experienced writers involved with the content to satisfy readership. For individual blogs, no writing experience is required.
Blogging has essentially been a form of social networking to the extent that it is also a form of personal news spreading. I see facebook, for example, as a form of sentence blogging of a personal nature. My personality, however, won’t choose to post things such as “omg, I have a migraine today,” mainly because I don’t see the point outside of needing a form of sympathy attention. I do, however, post items of interest such as articles I have read, newsworthy stories of interest, family photos, or a comment on someone’s sharing of interest.
How to start Writing for your blog
Start with an end goal in mind. I have always looked at blog building from a point of view of a developer. Meaning that I will choose a market based on its merits for exploitation and not necessarily for the personal interest I may have in that market. This blog is one of the few exceptions to that rule.
All of my personal interests are in the blog , I love to help people and I love the Internet. Those two interests combined to form this blog and it makes it easier to do the work that is involved in running this blog. Time has been the only thing standing in my way. That being said I am going to recommend that if you are a first time blog builder that you choose not only a perfect niche for your blog that can be exploited but also one that you have personal interest in. If your end goal is to have a product that you can sell to your visitors, or have a community of people who pay monthly to belong to your blog then you have a goal you can work backward from.
After you have decided what your end goal is, you can then start looking for ways to make inroads into your market. The most important thing you will ever do is find keywords and keyphrases that you will use to attract visitors to your site. There lots of video and tutorials about how to keyword research and find a list of at least 30 good keyphrases that you will use for your site. This is the point after you have chosen enough keyphrases that you can actually start thinking about what your blog should look like. And this is also the point that you should start communicating with me so that I can help you decide what type of blog you should build, meaning what niche you should start or if you should build a straight niche based blog.
Unfortunately there are just too many variables to tell you straight out that one type of blog is best for every application. Building the blog is actually the easy part of this whole equation; the hard part is writing and getting people to your blog and clicking on your ads or buying your products. It is not as hard as some people would lead you to believe but it does take either time and patience or money.
There are a lot of useful blogging sites on the web that attract traffic whether they are personal or professional. If someone has a personal blogging site that is fulfilling without any intention of seeking some measure of viability, it’s still a goal that is satisfied because of that fulfillment. If another person wants a blogging site to become a vehicle for the potential of creating something viable, then thought and effort have to be involved in writing and at this point, a reader can discern whether the content can be defined as a useful blogpost.