I am explaining about few of the glossary terms, which will be very important for newbies bloggers to understand about the basics internet, web or online marketing terms used on daily basis, I will cover them in more depth my in next articles.
An Aggregator is an online software application that retrieves content from the web via structured RSS feeds published by websites, podcasts, vlogs and other online content publishers. Use of an aggregator to consolidate information can be a huge time saver.
When a visitor to a website makes a decision that was intended by the marketer the visitor was “converted” . There are many kinds of conversions. Conversions could be a sale of a product, a subscription to a newsletter or any number of goals that were set for a website. To increase your conversion rates (conversions/total traffic) a website needs targeted traffic. Targeted traffic comes from effective online marketing campaign. Learn more about Internet Marketing. Or you can Learn more about setting up conversion goals with website analytics.
Four P’s of Marketing
Within Marketing the four P’s stand for Product, Price, Place, and Promotion, collectively known as the Marketing Mix.
Your product or service needs to be well thought through with an identifiable target market. Likewise your price needs to be both competitive, affordable, and profitable. What online channels will be utilized to distribute the product? Online auctions or existing online retailers? Major online catalogs or a personal website? How will you promote your product or service? Advertising? How high on your list is SEO?or SEM?
Additional offsite Resources
Wikipedia has a short discussion about the Marketing Mix.
Internet marketing is the process of carrying out marketing goals through online strategic actions. Internet marketing is made up of many areas of emphasis and are known collectively as “Internet Marketing”. The major areas of Online Marketing are:
Search Engine Marketing
Search Engine Optimization
Social Media Optimization
Online Marketing Research
Meta tags are XHTML tags containing information and rest in the head section of a web page, providing information that can be used in varying degrees by search engines to index a page. Common meta tags used in search engine optimization are page title, description, robots, and keyword tags. To read more about using meta tags check out the overview on Search Engine Optimization
Paid inclusion is a search engine submission option for indexing pages quickly and easily. The best example of paid inclusion is Yahoo’s Search Submit program. Not only will Yahoo index your pages they will also return to your site on a regular basis. If you update content regularly and want to have your webpages rank quickly for the new data this is a good option.
Paid Inclusion is not offered by every search engine. Search Engines Benefit from indexing content from unique and relevant websites. Some search engines reject the notion of being paid to do what they do naturally.
As part of a total strategy new websites can benefit from this option. It may be an option that will not always be available. Natural search rankings are more affordable if you do not calculate time for indexing.
The process of designing, building, managing, and marketing a website with the goal of high search ranking in search engine results is referred to as Search Engine Marketing. SEM includes natural organic results and search advertising, i.e. paid search. Search engine optimization (SEO) plays a large role in Search Engine Marketing. Learn more about Search Engine Marketing.
Search Optimization Is the process of making a site and its content highly relevant for search engines and visitors. SEO includes skilled technical tasks to make it easier for search engines to find, index and recall a site for the appropriate keywords. SEO also focuses on tasks to make a site more visible and usable to users. Successful search marketing enables a website to gain higher positioning for relevant words and phrases. In turn SEO increases site traffic and if the content is convincing will also increase the conversion of visitors to customers. Learn more about Search Engine Optimization.
Search Engine Ranking Pages (SERP’s)
The pages Internet users see after they’ve sent a query to the search engine. The pages that are called up many times number into the hundreds of thousands, even millions. The web pages brought up in the query are sorted by relevance. Search engines are starting to returning blend of search results such as Google’s Universal search, which include images, videos, paid listings, and many times results from specialty databases.
Refers to the process of making web based content available from a site or publishing tool in order to provide other people with a updates of the recently added content usually via RSS feeds. Syndication can apply to many online sources such as blogs, news, video, forums, and podcasts.
A search phrase is a string of words that are used in a search query. When users search for information they don’t always use one word they will use combined words.
In Search Engine Optimization it is possible, and many times preferable, to use a string of words to optimize a page. Normally an optimized search phrase will be between 3-5 words. The longer the search phrase that is optimized the less it will searched for, in turn the less traffic will see your targeted results.
Optimizing for Search Phrases is a one way to differentiate pages from those of competitors. Likewise the results can be directed at a specific Target Market and the total CTR & Conversions rates should rise.
A Target Market is a segmented portion of a total market. A market is a group of people with a different characteristics such as gender, age, race, socioeconomic status, geography, interest, etc. When you identify a Target Market you identify factors to segment a market and you classify groups of people into categories. Categories can be broken down many times in most cases.
The process of targeting an audience is important. From the targeted demographics that you select you identify a marketing mix that would appeal to the group. This allows for very specific marketing materials such as colors, pictures, typeface, placement etc.
Example: Lets say there is a basket of fruit and you want to identify with the “yellow” segment, you can pull out all of the yellow fruit. The yellow fruit can be lemons, bananas, star fruit, perhaps a melon. Then you can further segment the fruit by size, by taste, by weight etc. You can do the same thing with people and the results are your target market.
Twitter – www.twitter.com is a free service for friends, family, and co–workers to stay connected through the exchange of quick messages, “tweets” by answering a simple question: “What are you doing?” Twitter allows you to broadcast to friends and associates but also to people who you don’t know but that might be interested in following your messages. Once you sign up you can follow other people as well.
By using twitter you are sometimes able to learn news that hasn’t been blogged about yet since the interface and many widgets can be very easy to use. The messages are limited to 140 characters and to save space links to URL’s are automatically converted to tinyurl.
Really Simple Syndication (RSS)
RSS (Really Simple Syndication): A family of content feed formats such as Atom and RSS that use Extensible Markup Language (XML) to publish content from many different media platforms. RSS feeds carry the content to aggregators where such content can be more accessible to subscribers. Examples of aggregators are Google Reader, and My Yahoo, amongst many others.