SEO Section Introduction
This section covers the SEO portion of internet marketing. A complete list of Internet marketing sections that are covered on the site is accessible through the resource section. This first SEO page discusses SEO from a big picture perspective and then moves into detailed explanations . Use the following quick access links to navigate to the sections that you are most interested in.
What is SEO?
-Communicating With Robots
-Beginning the Optimization Process
-Understanding keyword/phrase usage
-Learning the Details of On Page Optimization
What is Search Engine Optimization? (SEO)
SEO Is the process of making a website and its content highly relevant for search engines and visitors. Your website is filled with some form of content and through internet marketing you need to ensure that the content is relevant, valuable, and known, and accessible. You may convince someone to come to your website once, but if they are not impressed, you can bet that convincing them to come a second time will be ten times harder.
Content is a large part of Search Engine Optimization. Even with great content nobody will know about it until you reach them. And that is what SEO is all about, relevant content delivered to the end user.
Visitors to Your Website
There are two major types of visitors that visit your website, humans and robots. Of course within these major groups you have different types of visitors. For instance there are different bots for Google, Yahoo, and Bing. Likewise you have a wide variety of people with unique needs, and wants. When you optimize your website you need to understand the needs and wants of both groups. Likewise you need to understand how they communicate and you need to be able to communicate effectively.
How Can You Communicate Effectively to a Robot?
You can communicate effectively to a robot by learning how a robot reads your site. When a robot searches the internet it follows links and tries to figure out what information is available. It records the parts that seem to be important and stores them in a cache. When a user enters keywords or phrases into a search engine and submits the query the search engine then draws out the relevant keywords that it has stored. The phrases are brought up that relate to the search and then the websites are ranked according to relevance and other off site factors such as links.
The Best First Step in Optimizing Your Webpage
Web Pages are optimized first and after the webpages are optimized then you can say that your website is optimized. The reason for this is that when a search engine is queried it delivers results of relevant pages, not just the index page of a site. If you understand this then you can avoid many of the mistakes that are being made with a large portion of existing websites today. Each page that you want to have appear in a search query needs to be optimized in granular detail.
When you conduct page optimization it is preferable to know your keywords before you build a webpage. While it is preferable it isn’t always going to happen so keywords need to be determined for an existing page. After looking through the page the following aspects of the page need to be analyzed:
Who is the page targeted at?
What is the main message of the page?
Within the message what keywords or phrases would the target market be searching for to find the information?
How often would the keywords be searched for?
How can the content be built around the keywords/phrases?
Understanding Keyword/phrase Usage
If your target market knows about the industry and the keywords/phrases that are being used then using industry specific terms is warranted. If you are trying to reach a target market that is unfamiliar with the terms used in the industry what would they search for to find your solution? This is where talking with your target market comes in, aka market research.
Your product or service may be very competitive. Keywords that are normally used in a search may be very competitive. You might want to consider implementing longer search phrases that are used to search for your product or service. An example of this would be a website that sells dog shampoo. Would they optimize for the keyword “dog shampoo”? or could the optimize for “healthy dog shampoo”? The difference is that the competitors may not be utilizing the word “healthy” before “dog shampoo” and if they use it their page will be a more relevant search return, meaning their search ranking may be able to beat out the competition. Regardless detailed keyword research needs to be conducted.
Detailing Onsite Optimization
The following list represents area that you will need to consider in your page optimization. If the listed item is not hyper-linked it means that I have not yet completed the section. I will be working on the pages so check back often. It may also be beneficial to subscribe to my newsletter and RSS feed for getting latest updates of articles and unique tips to make your blog successful.
Working with XHTML & CSS
Content & Keywords
Titles & Meta Data
Headers & Text Styling
Image & Link Titles