Social Media Optimization

smoSocial Media Optimization is a term that emerged in 2006 since its introduction it has been widely adopted throughout the Internet Marketing community.

Definition of SMO 

Social Media Optimization is a set of processes and functions that can be applied to a webpage that facilitate interaction, publicity, and syndication throughout the web.

The rules of Social Optimization

This is an aggregated list of the 17 rules of Social Media Optimization. With the term came an initial “five rules” of social media optimization. As a result of the first five rules various individuals started submitting more rules of SMO. The rules have been spread widely throughout the internet and translated into many languages.

  1. Increase your link-ability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Be a User Resource, even if it doesn’t help you
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real
  12. Don’t forget your roots, be humble
  13. Don’t be afraid to try new things, stay fresh
  14. Develop an SMO strategy
  15. Choose your SMO tactics wisely
  16. Make SMO part of your process and best practices
  17. Don’t be afraid to let go of a message or idea and let others own it.

 Approach to Social Optimization

The approach to Internet Marketing incorporates SMO as an aspect of total online strategy as outlined within this site. it recognizes that SMO is interrelated to Social Media Marketing. In terms of Internet Marketing Strategy both areas of emphasis should be tied to a larger strategic approach by businesses. Using the list of 17 “rules” for Social Optimization here is an adapted (evolving) list of Social Media principles that can be applied to your total online strategy.

Adapted (evolving) list of Social Media principles

The following list is a work in progress of identifying the critical features of Social Marketing

Create a Social Media Strategy That Fits

Find ways to leverage Social Media so that it benefits and compliments your existing objectives. The online community shouldn’t detract from your goals, strategy, and objectives, rather it should reinforce them.

Facilitate Building Links by Creating Valuable Content

Rather than dedicate time, energy, and resources towards purchasing links, or otherwise tricking the search engines, build sites and blogs that have great content. Links are an important aspect of off page optimization; building value into your website invites links. If inbound linking sites can provide additional value to your visitor, provide a link.

Keep Your Content Current and Accessible

Outdated information isn’t valuable unless it is kept within an archive. Keeping your website pages up to date with the best information not only provides value to your visitors, it also aids in your search engine results. Pay close attention to the usability of your site, and constantly improve on its ability to provide superior value with minimal effort.

Make Your Content Easy to Syndicate

Where you are able, provide RSS and bookmarking buttons so that users can easily re-access your content. Great content that is bookmarked will allow others to find the content through bookmarking sites like del.icio.us. Likewise allowing people to subscribe to RSS improves the ability to find information without wasting too much time.

Look For Opportunities to Build Community

People like to interact and be social. Look for new ways to engage and interact with your visitor. Leverage social media to improve your product or service. Through interaction people find value and community naturally develops.

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