Some Guidelines for SEO in 2015

Once upon a time there was a money machine- people built websites with some copy paste informations or set up blogs with automated RSS or create directory by fetching dmoz data – linked the sites from anywhere like create thousands of dynamic pages that appeared to static and the money machine google made the people rich by distribute the money by a platform named adsense- ah -old gold time.

seo2015

SEO in 2015 some do’s and don’t

Now the time change – SEO is now a total combination of design, content and engagement of networks and quality backlinks.

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SEO Web Design

Web design is also important to the search engines. Not how the page looks, but what the code is like underneath. Messy, overly-complicated, or plain bad code give the search engine spiders a hard time crawling your pages.

If the spiders (also known as crawlers or bots) can’t crawl your pages properly and retrieve all the data they need, the search engines can’t rank them properly.

Crawlers have very basic text browsing abilities. It’s important to understand that they don’t see your website in the same way as IE or Firefox does. To view your page as a bot sees it, use a text browser like Lynx (or use the SE view report in WebCEO).

Web Design With Search Engines In Mind

1. Make sure your HTML code is valid and free from errors. Use the syntax checker in your web page editor, or the free one at W3C. Broken code makes it hard for the spiders to read your page, and can result in information being missed, or the page being skipped altogether if it’s really bad. Take this simple scenario; you miss the closing bracket off a paragraph tag, so your code reads “<pMy keyword is here.” The search engine might ignore your keyword because it thinks it’s part of the tag.

2. Have a valid Document Type declaration at the top of your page. The DOCTYPE tells the search engine spider what kind of code it can expect to find in your page. Without the Doctype the crawler is forced to guess. Most of the time it will guess right, but do your really want to leave something this important to chance?

Also if the code has errors there’s a greater chance of confusion these days, because web pages now come in 2 different varieties. Whilst the majority of the web is still in HTML, most new sites are written using XHTML.

3. Avoid unnecessary Java or Javascript, especially near the top of the page. That’s not to say you shouldn’t use it, just realise large amounts can be a hurdle to search engine crawlers.

Most scripts that need to be put in the BODY section will work fine out of the way at the very bottom.

4. Try to avoid using images as links for internal linking between pages on your site. Use regular text links with keyword anchor text the search engines can read. If you must use images as links, ensure you put the keyword phrase of the page you are linking to in the ALT attribute of the image tag.

Don’t use Javascript links. Spiders can’t follow them and there’s nowhere to put your target keywords. If you really MUST use these kind of links, repeat the link elsewhere on the page in plain text.

If you want fancy button type links, create them using CSS and text links.

5. Check for and fix or delete broken links in your pages. Your HTML editor might have a feature to do this, or you can check pages with the free W3C link checker (WebCEO does this plus checks for syntax and other problems). Dead links not only give the spiders a hard time, they indicate to the search engines that the site is not well maintained or up to date, negatively effecting your search engine position.

6.Make sure that when a page that doesn’t exist is requested, a proper 404 error is returned. A simple check for some kinds of automated spam sites is to request a few made up, nonsensical page names like “jko548fvn2se.html” and see if errors are returned or not. Also, redirecting errors to your homepage and inadvertently sending out 301 or 302 header codes instead of 404 effectively tells the search engine that all those pages are not missing at all, but have the same duplicate content. Use Rex Swain’s HTTP Viewer to check your site returns proper 404 header codes. A 301 redirect should be used instead of a 404 error if a page has simply been moved.

Although these days dynamic pages are indexed by the major search engines, spiders still have problems with URL’s containing too many parameters. You also want to avoid feeding session ID’s to bots, and any other parameters that will end up creating different URL’s for the same page. Not only will that lead to problems with duplicate content, but it can make your website seem like a bottomless pit to a bot, which might crawl the same pages at different URL’s over and over, but miss half of your site altogether.

8. Use a robots.txt file at the root of your website to block crawlers from accessing pages that will result in very similar or duplicate content, or which have no valuable (topical) content. Also use robots.txt to prevent search engines indexing anything you don’t want public. Errors in this file can prevent spiders from crawling your site, so don’t make any.

9. Frames aren’t as much of an issue as they used to be, but I’d still avoid using them unless I didn’t care about search engine positioning. The problem is that the content of the page you want to rank isn’t actually on that page, it’s on another page altogether. Whether or not the search engine associates one with the other can be a hit or miss affair. Google advises against using frames.

On-Site Seo Tips

O.K., the first thing you need to know is that most of your internet marketing will happen off of your website not on it! As a matter of fact, your work on your site should only equate to about 10% of what you do to market your site in total. With that said, here are a few tips for on site marketing:

  1. Write For Consumers Not Profits: First things first. Greedy people never win. When a website is created only for profits not because the owner has a passion, the consumer can tell! No one likes to purchase anything from anyone that doesn’t believe in their own product. Make sure that the product that you decide to market is one you are passionate about and that you can provide valuable information to consumers about. Once you write for consumers, they will read which brings traffic and equates to profit!
  2. Use <title> And <meta> Tags: Be informative in your title and meta tags. These tags are not seen by readers however, search engines do take them into account when listing websites so, take the time to make sure they are right. Do a little research on title and meta tags to make sure you get it right!
  3. Content Is King: Finally, content is important. Not just any content, unique content. Make sure that your website has a content to code ratio of at least 33% and that the content is unique and useful to the consumers! The more content you have, the more you will show up in search engines! To write a masterpiece of content read here. Blog Content Writing Strategies and Tips

Off-Page SEO

Off-Page SEO refers to search engine optimisation techniques that aren’t carried out on your own website or page, but on other sites.

These days, only optimizing the content of your pages isn’t enough to get them to rank highly. To do that you need help from other websites in the form of incoming links, known as as backlinks (links back to your site, “backlinks”). In fact, you’ll find that Google won’t bother listing your site if it has no backlinks at all.

In essence, off-page SEO is all about getting quality backlinks relevant to your topic that assist the search engines in establishing the value of your page and what it focuses on. You can view each backlink as a vote of approval for your page. The more inbound links a page has, the greater its link popularity. Google’s PageRank measures this, but in a complex way that takes many factors into consideration.

Notes On Linking Strategies & Increasing PageRank / Link Popularity

  1. A single inbound link from a high quality site is worth tens of links from different low quality sites.
  2. Linking out to low value, spammy sites, or those engaged in SEO practices the search engines frown upon can negatively effect your own website’s rankings.
  3. One-way links to your website are of far greater value than reciprocal links obtained from engaging in link exchanges.
  4. Backlinks from pages covering the same or related topics are far more valuable than those from totally unrelated sites. Have links pointing to the most relevant page on your site, not simply the homepage (known as “deep linking”).
  5. Links to your pages should have one of its keywords in the anchor text. Employ numerous variations on this text if you intend to create a high number of backlinks to a page. This leads to better results and looks more natural to the search engines, avoiding throwing up a red flag for possibly attempting to manipulate the listings.
  6. Avoid participating in organized link exchanges or link farms. Most of the time this will end up harming rather than helping your rankings. This is because the search engines see it as manipulation of the SERPs (Search Engine Results Pages) and penalize linked websites once they discover the network. Read Google’s view on this, and note that even “Excessive reciprocal links or excessive link exchanging” is considered to violate Google’s Webmaster Guidelines!
  7. Don’t build backlinks too fast. Hundreds of backlinks appearing for a site in a matter of days send a clear signal to the search engines that you’re probably doing something you shouldn’t be (in their eyes), simply because it appears so unnatural. Grow your links steadily over time.
  8. Links from high PR sites are good, but don’t obsess about getting them. You’ll often get as much value from a highly targeted low PR link as from an untargeted high PR one. The search engines aren’t the only reason to have links, and good links bring traffic themselves. Having said that, if you’re on a link building campaign, unless a site looks particularly good, I wouldn’t bother targeting it if it has no PR, e.i., is PR0.
  9. Good backlinks with targeted keyword anchor text carry a LOT of weight these days. So much so that if done well, it’s possible to rank a page highly for terms that aren’t even on it.
  10. Backlinks are also the way to get your site found and crawled by the main search engines. I wouldn’t bother submitting to the main SE’s, it’s generally better and faster to get links from websites that Google or Yahoo already values, and which are regularly crawled as a consequence. Let them “discover” your pages themselves, by putting links where you know they’ll be found and followed.

How To Get Backlinks?

There are lots of ways to get backlinks, although few are quick or easy (tools like SEOelite, WebCEO or Link Assistant helps speed this up). Here are some options:

  • Create content that makes people link to it (often termed “link bait”)
  • List your website in quality directories like dmoz, yahoo directory and avoid spammy low rank directories.
  • Write and syndicate articles
  • Get your page mentioned on bookmark sites, Digg.com, delicious etc
  • Create content on Hubpages, ezine article etc that links to your page
  • Post comments to topically related blogs
  • Trackback to topically related blogs
  • Syndicate your blog feed to announcement and aggregator sites
  • Make related quality forum posts that include your link

Seo 2015 techniques- That will answer and  help you to get the answer you why you fail in modern seo

  • Write a unique and useful content which brings more traffic and shares
  • Never ever list your website to web directories, articles directories, social bookmarks with low PR, blog spam, forum spam, paid network links, pressrelease portals, forum signature links, link lists, footer links, template links, this is what the 99% of seo guys selling on forums, this will work for short time but soon you will see bad effects once google analyse your backlinks structure, so stay away from this
  • Web Directory, stay away low profile directory except dmoz, yahoo business directory
  • Most of the SEO service provider built backlinks from directory, press releases, forum posting, blog comments. This was working 2-3 yrs back  but Google is now looking this sort of back-links as a spam and panelised the site sooner or later.
  • Why the big sites are so popular, just think about it, they done their investment on building best content and feature rich website, which attract thousands of visitors again and again, so on the top it will get shared by community, which brings automatic backlinks and of course traffic, This is a vast topic to share so will share some of my thoughts and learning in next of my articles.

What you do to attract more traffic?

  • Concentrate on optimizing your website for making it more user friendly
  • Provide some quality articles / content or products
  • Implement social sharing for each of your content
  • Be active member of forum related to your niche
  • Post quality articles on your blog on regular basis ( better 1-2 articles on weekly basis)
  • Make sure your content will be not the output spinner software using third party software to be passed from copyscape.

 Closing Thoughts

Congratulations! Now you got an  idea to know how to do search engine optimization yourself. The way in which consumers use the search engines is where you may find value for your website. There isn’t a lot of data available but the referral information that you access on a blog or website analytic account shows that people are learning how to use search engines effectively. The new generation of seo has totally changed and my suggestion is to stay away from cheap backlinks strategies and concentrate on building value base content and products which will benefit your website visitors in great way.

 

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