Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. It may be easy to tell people “generate fresh content on a daily basis,” but in the long run, writing an article or blog post everyday can be tiring and troublesome, especially when an SEO manager has multiple things to do and reports to digest.
Some of us turn to copywriters to produce content, some turn to content generation services, but in the long run, sometimes it’s even difficult to manage these writers or produce a long term editorial calendar. To help the SEO’s and copy editors out there looking to juggle these tasks, I’ve put together some ideas on producing and managing content. Continue reading