How to Use WordPress For Standard Websites

WordPress-Setting-Up-tipsBuilding WordPress Websites

Although WordPress was actually built as a blogging platform, it is also a great starting point on which to build a website. The whole functionality is already in place and you can customise the look and feel to quite a large extent. Once you install WordPress it is all there waiting for you and you don’t have to build pages or code HTML (if you don’t want to).

There are a large number of themes available, both free and paid for, in fact thousands of them so that you can pick one that matches with your website theme and you can subsequently customise it further to suit your needs. The theme effectively sits on the WordPress platform and determines what it looks like in terms of design. One example of this is a website I set up about Cranberry Juice – I found a great theme but it referenced strawberries so I just changed it about a bit.

So the point is that WordPress websites are a great way to build a simple (or pretty complex) website. You can just click a button and you already have most of your website waiting for you, you pretty much just have to add your content. You can have as many pages to the site as you wish, you can have a blog type page that you can use for current news and information and you can have users leave comments on the site. Basically you can just build it like a normal website but without having to build it from scratch.

The other useful thing about WordPress websites is that you can get hold of plug-ins to add functionality to the site – so you can get an SEO plugin to have sure that your site is optimised for SEO, you can get a YouTube plugin to show video, and there is pretty much a plugin for anything you can think of. You can optimise your site for earnings by adding Google adsense ads as well as adding Amazon links and products.
Cheap Websites Using WordPress

So, if you are looking to earn some extra money from setting up some websites, then setting up WordPress sites in my mind is one of the quickest ways to do this (and one of the simplest). I currently own approximately 15 WordPress websites – some public information sites and some product optimised, that are currently (along with HubPages) earning me in excess of $150 a month with a target of $500 a month by the end of this year. If you get the right hosting then you can also have a lot of sites for very little in terms of cost.

One way to make more money is to keep your costs as low as possible and the way that I am doing this is to keep all of my WordPress hosting in one place and at one cost – so I can have as much unlimited WordPress hosting as I like for one monthly fee.

I did start off with individual WordPress hosting when I first started out, but at $3.95 a month I realised this could get expensive if I wanted to expand the number of websites I had. So I eventually found unlimited WordPress hosting at Bluehost.com. If you buy a Plus plan at $6.95 a month then you can host as many as you like under that plan. 

Check out Bluehost.com for more info on their packages.

 

Content Placement and optimization

content-developmentThere are only two web spaces where you would want to publish your content: your own blog or other blogs– most commonly termed as “guest posts”. Posting your content on either web places depends on your preference.

If you’re confident enough with your content, then you can post it on your blog (there’s no specific formula for this). On the other side, if you want to place your content on other blogs, there are a few questions that you need to ask to yourself:

  • Does my target audience visit the website?
  • Do they have a reputable name in the market?
  • Do they have high Domain Authority (DA)?
  • Will I be able to attract traffic and make them my regular readers?

Answering these questions can help you identify the right website or blog to place your content on. Link prospecting is finding relevant, targeted and high quality web places where links can possibly be acquired, i.e. blogs, forums and social profiles. Continue reading

Simple writing tips to boost engagement

blog-writingStay focused while writing your posts

Use Focus Writer (it’s free) to ensure you stay focused and do your best work.

Don’t write another ‘me too’ post
Nobody wants to read another post that has been written a million times before. Instead, pick your own unique angle so you can add value. Your unique angle could be as basic as making something more up to date.

Keep your writing honest and authentic
You’ll only cause yourself problems if you don’t. When you’re open and transparent, your readers will love you for it. Continue reading

How to Use & Interpret Advanced Search Operators to Assess SERP Competitivity

Use Google’s Advanced Search Operators to Assess Your Target Searches

This is part of a training module from SEO Ibiza ‘s basic SEO Training course designed to explain how to use Google’s advanced Search Operators to fairly accurately assess the level of SERP competitivity of a particular phrase or keyword prior to attempting to target it with a website or hub.

But even if you are not a webmaster or SEO, using these techniques can potentially save you wasting your time chasing keywords that are too difficult, and hopefully identify areas where you could establish a presence fairly easily.

The hub is also a response to Peter Hoggan’s well written but ultimately flawed hub of a similar name to this one, which shows a perfectly valid (although quite unusual example for special “Ibiza” reasons we’ll explain later on) as to why reliance on just one of the metrics might not always give a totally accurate picture, especially in extremely low (zero) competition searches.

But as in all SEO, decisions can rarely be made from one metric alone so this hub will explain how using all three operators combined gives a more definitive picture, and finally we will put our money where the mouth is and demonstrate the principle in action.

Continue reading

Improve Rankings : Improve Search Rankings : How to Improve Rankings

How Long Will It Take For Search Engines To Find Your New Blog?

Blogging Basics

Many people starting out make common but false assumptions about the internet. It is important to understand how certain parts of it work to understand how readers find their way to your blog.

Firstly, the internet is a constantly changing environment with millions of additions, alterations and deletions everyday. It changes so rapidly that no one knows exactly what it contains at any given time.

Search engines aim to direct internet users to appropriate content, ranking the many possible websites that are potentially of benefit. Search engines compete to provide the most useful results and the most up to date information. Despite this, if you publish a new blog today you will not be able to find it on google. It won’t be there tomorrow either, or next week, and if you can’t find it, your readers can’t either. So why does this happen?

Search Engines Need To Find Your Blog

6 Tips to Successful Social Media Management

wqThese tips are based on my own experiences and I would love to hear from you too.   Please feel free to comment and share your ideas!

1.   Make the right connections

It is no use just adding a whole pile of spammers who are going to clutter your walls and inboxes with garbage.  They waste time and space and do not give you a very professional look.  You need to be seen to be engaging with the right people and rubbing shoulders with the leaders in your industry.  Above all you need to be speaking to the right people, the people who are actually looking for what you are offering.

It is much better to have fewer friends and followers who are in your field than thousands of spammers.

How do you find them?

Twitter search

Google search for people on facebook, youtube, and linkedin

Follow the leader.  Check out the conversations he or she is having and follow them.  Long tail follow them.

Set a Google alert for the leaders in your field and keep an eye on what they are up to and who they are talking to.  Take a genuine interest and engage with the people they are engaging with.

Locate blogs and forums in your niche

Follow the key players in an organization, not just the organization itself. Continue reading

Blog Ping Optimizer – How to Not Get Banned!

Blog Ping Optimizer for WordPress

When it comes to a fresh install of WordPress, there’s a list of essential plugins that you need to use.

One that’s firmly on my list – and used every time – is a Blog Ping Optimizer.

What Is a Blog Ping Optimizer?

When you write something on your blog and publish it, nobody knows ….. well, that’s not good is it! So, along came ping lists and ping services. Built into WordPress is a function that pings every time you publish a new post. A ping is simply that it goes off and tells somebody, it tells a pinging service, that will then broadcast to the world “Hey guys – this blog’s just published something!” Continue reading

Free Instant Squeeze Pages For Opt In Marketing

Get free instant squeeze pages with Free Products..Oh Yes!!

A squeeze page is an essential page for an internet marketer, they provide the means to capture a potential subscribers email and first name, this is called an opt in and opt in marketing should always be backed up with a double opt in to protect against spam, this is to send the subscribers useful offers or tutorials by email with their permission of course.

This method is far more better for people if they have the option of the double opt in to confirm that they have signed up for the email communications from the site, cutting down on spam for you as the e mailer is what makes the internet cleaner, but I would check your email filters to back up your spam protection as they do get through, the pesky fools with their vi*gra!!.

A squeeze page can be quite simple to create as you don’t want a long drawn out page, these can be very simple to create, all you need to do is provide a short introduction, make sure the page is meta tagged for your chosen keywords and add your sign up form code to the page. Continue reading

How to Split-test Your Blog to Maximize Conversion

split-test-blogImages, buttons, colors of anchor text, navigational structure – a blog is comprised of an array of design elements. Each of these elements has to play a significant role in orientating users on the blog for maximum conversion. Unless you have a non-profit website or blog, you will certainly want to discover whether the various elements of your website are well optimized to boost the revenue. That’s exactly where the significance of split-testing comes in. You can plan to run a split-test for your blog to design a better blog and ensure how effective each of its design elements is, in terms of compelling users to stay for a longer period, increasing their interaction, allowing them to sign-up for a newsletter and enabling them to make purchases.

Initially, most of the design work is a result of guesswork. Split-testing is the ideal way to find out whether the individual design elements of the site are really effective. Web designers should plan the split test soon after the launch of the website. The rate of conversion on a website can be immediately enhanced if the testing is done appropriately, taking each of the design elements into consideration.

Let us have a look at some of the most significant elements of a webpage that blog designers can choose to split-test for maximizing the rate of conversion. Continue reading

Using Local (Map) Results to Your Advantage

local-listingsWhen your website appears in the local business results, you can benefit from a vast amount of traffic flowing to your website.

As a matter of fact, even the phone will literally be ringing off the hook since your phone number also appears in the local business results when someone types in your business name. This is the idea – you want customers to have easy access to your contact information and the way to accomplish this objective is through local business results.

Not only must you submit your listing to the local business results pages, but you also want to track that listing and adjust where necessary so that it remains current.

The three principal local business results which you need to connect your website to include:

  • Google — Google owns two-thirds of Internet traffic which makes Google the most important of these three
  • Yahoo — equally as important, but not quite as influential as Google
  • MSN/Bing — not quite as important as the first two but is likely to become a strong competitor in the future

Continue reading