There are only two web spaces where you would want to publish your content: your own blog or other blogs– most commonly termed as “guest posts”. Posting your content on either web places depends on your preference.
If you’re confident enough with your content, then you can post it on your blog (there’s no specific formula for this). On the other side, if you want to place your content on other blogs, there are a few questions that you need to ask to yourself:
- Does my target audience visit the website?
- Do they have a reputable name in the market?
- Do they have high Domain Authority (DA)?
- Will I be able to attract traffic and make them my regular readers?
Answering these questions can help you identify the right website or blog to place your content on. Link prospecting is finding relevant, targeted and high quality web places where links can possibly be acquired, i.e. blogs, forums and social profiles. Continue reading
Images, buttons, colors of anchor text, navigational structure – a blog is comprised of an array of design elements. Each of these elements has to play a significant role in orientating users on the blog for maximum conversion. Unless you have a non-profit website or blog, you will certainly want to discover whether the various elements of your website are well optimized to boost the revenue. That’s exactly where the significance of split-testing comes in. You can plan to run a split-test for your blog to design a better blog and ensure how effective each of its design elements is, in terms of compelling users to stay for a longer period, increasing their interaction, allowing them to sign-up for a newsletter and enabling them to make purchases.
Initially, most of the design work is a result of guesswork. Split-testing is the ideal way to find out whether the individual design elements of the site are really effective. Web designers should plan the split test soon after the launch of the website. The rate of conversion on a website can be immediately enhanced if the testing is done appropriately, taking each of the design elements into consideration.
Let us have a look at some of the most significant elements of a webpage that blog designers can choose to split-test for maximizing the rate of conversion. Continue reading
If you want to make money online you will need to sign up for Google’s advertising program Adsense. This is definitely not the only way to make money online but it is a proven earner and can add up quickly.
Advertisers bid against each other for keywords to have their ads displayed on relevant pages found by the search engine. Each time someone clicks on an ad, the advertiser is charged a fee by google. Google keeps most but passes on a percentage (undisclosed) to the owner of the site the ad was placed on. This is how you earn money from Google ads. The more competition a keyword has the higher it pays – but there is also more competition amongst publishers to host the ads. It is extremely difficult to get your page found on high paying topics due to the sheer volume of competing sites.
When your website appears in the local business results, you can benefit from a vast amount of traffic flowing to your website.
As a matter of fact, even the phone will literally be ringing off the hook since your phone number also appears in the local business results when someone types in your business name. This is the idea – you want customers to have easy access to your contact information and the way to accomplish this objective is through local business results.
Not only must you submit your listing to the local business results pages, but you also want to track that listing and adjust where necessary so that it remains current.
The three principal local business results which you need to connect your website to include:
- Google — Google owns two-thirds of Internet traffic which makes Google the most important of these three
- Yahoo — equally as important, but not quite as influential as Google
- MSN/Bing — not quite as important as the first two but is likely to become a strong competitor in the future
A good design and call-to-action content are the essential ingredients of a well optimized landing page. But why do you design your landing page in a specific way? What is the purpose of creating that landing page content? Well, you create a landing page to achieve some specific goals. It is designed to address some specific needs of your target audience. Therefore, it is vital for web designers to have an idea about what genuine needs the landing page is going to address.
It is the duty of the campaign manager to convey this essential information to designers so that they create the page having the genuine needs in mind. Before designing a landing page, you should be well informed so as to facilitate the creation of the page for maximum conversion.
Here are the things that you should know before starting to create a landing page which is optimized for a higher rate of conversion. Continue reading
Though website designers are not the right guys to optimize the textual content of a site for search engines, they can certainly optimize the images and videos for improving the SEO. In fact, if you use the key SEO tactics for optimizing the graphic elements of the website, you can attract more clients. So, if you design a website which has a lot of pictures and videos, you should remember to optimize them for increasing the overall search engine rankings of the website.
Given below are some key tips that you can use to do SEO for all the images and videos that a particular website contains. Try to incorporate these tactics into your website design for maximum benefits.
Choose the Best Quality Images (see why)
Good quality images do not only enhance the look of your website, they can also bring a number of SEO benefits. If a site uses great images, visitors will be compelled to stay on your site, which ultimately increases the time spent on a site. Many of the major search engines calculate the ‘time on site’ factor to find out whether a website really deserves a high search engine ranking.
In addition, if you website has images of superior quality, people would like to link to your website. This can ultimately generate a number of quality backlinks for your site, increasing the SEO rankings. Continue reading