With the World Wide Web reaching every nook and corner in the world, internet marketing has grown by leaps and bounds. Every small scale business starts with a virtual space by launching their own individual website where they can provide services or offer products to people around the globe. However, just sending a good amount of traffic to a website is not going to do any good to a business.
Hence, conversion rate optimization (CRO) was born.
This whole concept is all about transforming a potential customer into a true buyer, thereby increasing the profit. Every individual who visits a website is either intentionally or unintentionally directed into it. To make them stay on the site and buy the products solely depends on the overall design of the particular webpage. There are several factors that play a vital role when it comes to achieving success with your CRO or conversion rate optimization campaign. Continue reading