Knowing how to appease new subscribers is very important to the success of an HTML email campaign. Statistics show that people are far more responsive in their first month of subscribing than in the second. Therefore, it would be wise to make the most of this opportunity to enhance your communications during the period when subscribers are more likely to respond. Below are a few tips that will help you fine-tune your campaign for the benefit of newcomers.
1. Get in Touch Immediately
We strongly recommend that you greet new subscribers with a welcome message as soon as they sign up and confirm their interest. A well crafted welcome message reassures them that you are legit and also reduces the likelihood of spam complaints by reminding them that they requested to be on your mailing list. In order to be effective, this message should contain a personalized message, a special offer or incentive to take some sort of action, and most importantly, a clear path to two-way communications. Encourage replies to your welcome message and when subscribers come calling, making it a priority to respond in a timely manner. A speedy response will serve as proof that you care about what your audience has to say.