Guest posts have gained wide popularity because they build a brand, attract backlinks and showcase one’s expertise. I agree that guest blogging is one of the most effective online marketing tools. But every offer that you get may not be legit. Now that link exchange is a major issue with Google, SEOs are using guest blogging as a tool to build links. That’s exactly why guest-posting is fast becoming a new form of SEO or web spam.
Though guest articles add variety to your blog, they can also easily get you into trouble. There are some guidelines and tips that you should, therefore, abide by while accepting or publishing guest posts.
Given below are five of the most important ones. Continue reading