Content Placement and optimization

content-developmentThere are only two web spaces where you would want to publish your content: your own blog or other blogs– most commonly termed as “guest posts”. Posting your content on either web places depends on your preference.

If you’re confident enough with your content, then you can post it on your blog (there’s no specific formula for this). On the other side, if you want to place your content on other blogs, there are a few questions that you need to ask to yourself:

  • Does my target audience visit the website?
  • Do they have a reputable name in the market?
  • Do they have high Domain Authority (DA)?
  • Will I be able to attract traffic and make them my regular readers?

Answering these questions can help you identify the right website or blog to place your content on. Link prospecting is finding relevant, targeted and high quality web places where links can possibly be acquired, i.e. blogs, forums and social profiles. Continue reading

Search Engine Indexing

search-indexingIf you have a new website it might be live and online, but it most likely isn’t indexed. Making sure that your website gets indexed is very important. If your website isn’t indexed by the search engines then it will be impossible for people to find you through a keyword or key phrase search.

Getting included in the search engines can take time, especially if you just wait for search engines to find you. By proactively submitting your website you can help speed up the process.

Determining if you are in a Search Engines index

Do a search for your website in Yahoo, Google and Bing by going to each of the URL’s below and typing in “site:your-website-name.com” (without the parenthesis): Continue reading