There are only two web spaces where you would want to publish your content: your own blog or other blogs– most commonly termed as “guest posts”. Posting your content on either web places depends on your preference.
If you’re confident enough with your content, then you can post it on your blog (there’s no specific formula for this). On the other side, if you want to place your content on other blogs, there are a few questions that you need to ask to yourself:
- Does my target audience visit the website?
- Do they have a reputable name in the market?
- Do they have high Domain Authority (DA)?
- Will I be able to attract traffic and make them my regular readers?
Answering these questions can help you identify the right website or blog to place your content on. Link prospecting is finding relevant, targeted and high quality web places where links can possibly be acquired, i.e. blogs, forums and social profiles. Continue reading