How to Split-test Your Blog to Maximize Conversion

split-test-blogImages, buttons, colors of anchor text, navigational structure – a blog is comprised of an array of design elements. Each of these elements has to play a significant role in orientating users on the blog for maximum conversion. Unless you have a non-profit website or blog, you will certainly want to discover whether the various elements of your website are well optimized to boost the revenue. That’s exactly where the significance of split-testing comes in. You can plan to run a split-test for your blog to design a better blog and ensure how effective each of its design elements is, in terms of compelling users to stay for a longer period, increasing their interaction, allowing them to sign-up for a newsletter and enabling them to make purchases.

Initially, most of the design work is a result of guesswork. Split-testing is the ideal way to find out whether the individual design elements of the site are really effective. Web designers should plan the split test soon after the launch of the website. The rate of conversion on a website can be immediately enhanced if the testing is done appropriately, taking each of the design elements into consideration.

Let us have a look at some of the most significant elements of a webpage that blog designers can choose to split-test for maximizing the rate of conversion. Continue reading