A good design and call-to-action content are the essential ingredients of a well optimized landing page. But why do you design your landing page in a specific way? What is the purpose of creating that landing page content? Well, you create a landing page to achieve some specific goals. It is designed to address some specific needs of your target audience. Therefore, it is vital for web designers to have an idea about what genuine needs the landing page is going to address.
It is the duty of the campaign manager to convey this essential information to designers so that they create the page having the genuine needs in mind. Before designing a landing page, you should be well informed so as to facilitate the creation of the page for maximum conversion.
Here are the things that you should know before starting to create a landing page which is optimized for a higher rate of conversion.
#1. Know Your Business Goals
First and foremost, you should be very clear about the business objectives that you want to achieve through that landing page. What are your specific business goals? What is the page actually aimed at? What are the problems that you want to solve by creating that landing page? Know the purpose.
#2. Who is Your Target Audience?
One of the most important aspects of creating a landing page which is meant for maximum conversion is to identify your target audience. Depending on the market you want to cater to, your target audience may fall into different categories or age-groups. Your landing page must be designed in a way that addresses the concerns of your target audience. If you are well informed of the kind of audience you are going to serve, you’ll able to create a positive experience for the users.
#3. Keep Desired Visitor Action in Mind
A well optimized landing page compels users to take some action. Make sure you are very clear about the actions that you want visitors to complete. Focus on that action intently while designing the page.
#4. Analyze Your Competition
Make yourself aware of your competitor’s landing page optimization strategy. Analyze the key elements of the landing page that you competitor is using for maximum conversion. After all, you’ll need to create a landing page that beats out the competition if you are looking to convert more and more.
#5. Become Aware of Your Audience’s Technical Limitations
Yet another important thing that you need to know before you set upon creating that ultimate landing page is to know the technical limitations of your target audience. Have a look at the analytics to know what devices, browsing platforms and screen resolutions your target audience is using. You’ll never want a landing page that doesn’t render well on the platforms your target audience is using.
Before starting to create a landing page, it is also important to know when they should exactly be used. These exclusive call-to-action pages are designed to achieve a range of goals. You may design a landing page for special promotions. A landing page can also be created when you are looking to receive traffic from multiple sources. Landing pages can also be campaign-specific. Whatever purpose your create the page for, make sure you know the things that you really need to know so that you can maximize the rate of conversion.