How would you like to dominate the search engine results in your industry or niche? The key to success for your business is getting to page one on Google for the main keywords in your industry. The main keywords are the search terms that potential clients type into Google Search in order to find the product or service you are selling. This is easier said than done though and many Internet marketers spend top dollar to rank well in Google and other search engines. This article discusses three points that are the key to dominating search results. Your marketing arsenal is incomplete without these three strategies.
These three strategies are methods of writing ads such that they appear in three distinct areas of search engine results; local business results, natural search results and sponsored results. All three are important in order to obtain maximum exposure.
Local Business Results
Local business results are the map listings returned by search engines when you perform a keyword search in Google, Bing or Yahoo. You want to be listed in local results but to do so; a special submission technique is needed. This involves being ranked for multiple keyword phrases including as many variations as possible on the business name that you can think of. This is a vital part of your 3-point dominance plan.
Natural results on the other hand are the search results for Google, Bing and Yahoo that appear below the sponsored results and below the local results map. Natural results return more than just the main site. Multiple items will appear in the search results so there a number of reference points for your customers to find you in search engines. The ad may appear for the name of your business, a keyword or a video. Other issues that rank the advert in natural results are:
- Social networking profiles
- Off site blogs
- Press releases
- Social bookmarking profiles
The secret is to be ranked for as many of your keyword phrases as possible. Content that can be ranked includes:
- Your main website
- Any other web sites or landing pages that you create
- Directory listings
- Social bookmarks
- Web 2.0 sites
Turning up in the natural results is dependent on relevance. The more relevant your content, the higher up in the rankings it will appear. Other ranking factors include:
- Consistency of the content
- Back links to your website for high quality sites
- Google Page Rank
- Keywords in page links
- Keywords within the content
You will encounter competition for most keywords and phrases you intend to use, therefore, search for the keywords you want to use and replicate their back links.
You can outrank just about any competitor in the local business results in a reasonable amount of time so long as you have high quality back links. The idea is to be creative and consistent; create relevant content and have back links to your website.
Sponsored Results/Pay Per Click (PPC)
Sponsored results appear at the top of the search list and advertisers are charged for them. They offer immediate exposure. Google AdWords allows you to set up an advertising account and have it up and running within a few minutes.
PPC is the fastest way to get visitors to visit your website. It is also one of the best ways to attract visitors likely to turn into paying customers and not “tire kickers”. The key is to watch the budget and Cost Per click (CPC). Ensure that the ads are well written so that visitors to your website can convert to paying clients.
It takes time for ads to appear in search engines since they need time to build ranking. Begin by optimizing your ads for Google and do the same with other search engines. Using the 3-point dominance strategy, you shall become the dominant business in the marketplace.